Business class: Arrive ready.
Is the Arrive ready campaign lifting consideration of Northmere business class among UK business travellers?
- Audience
- UK adults who have flown long-haul for work in the last two years
- Fieldwork
- 30 Oct to 13 Nov 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Verified completes
325
377 finished the survey; 52 excluded with a logged reason.
Decoy-ad false recall
4.5%
Said they'd seen an ad that never ran. They are excluded, and the rate is a check on over-claiming.
Median time
7.4 min
Speeders under a third of the median are excluded.
Survey channels
3
Web survey 65% · WhatsApp Flow 19% · Email invite 16%
Sample flow
From first contact to verified complete.
Every person is counted at every step, by the channel they came in through. Nothing is dropped without a reason in the Evidence File.
| Recruitment channel | Reached | Started | Screened out | Dropped out | Completed | Excluded | Verified |
|---|---|---|---|---|---|---|---|
| Meta ads | 644ad clicks | 354 | 174 | 64 | 116 | 14 | 102 |
| QR in media | 86scans | 60 | 11 | 9 | 40 | 5 | 35 |
| Partner newsletter | 1,800emails sent | 81 | 27 | 10 | 44 | 5 | 39 |
| Panel exchange | 2,108panel invites | 253 | 105 | 20 | 128 | 24 | 104 |
| SpinProof panel | 171WhatsApp and email invites | 65 | 12 | 4 | 49 | 4 | 45 |
| Total | 813 | 329 | 107 | 377 | 52 | 325 |
Exclusions
Who was removed, and why.
Decoy-ad over-claim17
Failed attention check11
Speeder12
Duplicate or fraud flag4
Exposure not confirmed8
Recruitment mix
Verified people by channel and cell.
| Channel | exposed | control |
|---|---|---|
| Meta ads | 45 | 57 |
| QR in media | 35 | 0 |
| Partner newsletter | 20 | 19 |
| Panel exchange | 47 | 57 |
| SpinProof panel | 9 | 36 |
QR codes sit in or beside the media, so QR recruits only ever land in an exposed cell.
Rules
How every respondent was treated.
- A research invite never carries a sales message, on any channel.
- WhatsApp invites only go to people who opted in to re-contact.
- Rewards are cash or neutral vouchers, never the client's own products.
- Reported results come from verified people only. No synthetic answers.
Demo data. Fictional airlines, illustrative results generated for this demo.