Studies
Every study, from spec to sign-off.
Results open once a researcher signs Gate 3. Studies in field show a live first read, clearly marked as not final.
| Study | Design | Status | Fieldwork | Headline | Fee |
|---|---|---|---|---|---|
| Business class: Arrive ready Is the Arrive ready campaign lifting consideration of Northmere business class among UK business travellers? | Campaign Uplift | Fielding Step 3 of 7 | 30 Oct to 13 Nov 2026 | First read, not finalConsideration +5.8 pts (−3.8 to +15.4) | £4,950 |
| New route: London to Los Angeles Did the launch campaign for the new non-stop Heathrow to Los Angeles route shift consideration among long-haul travellers? | Campaign Uplift | Released Step 7 of 7 | 21 Sept to 9 Oct 2026 | Lift confirmedConsideration +9.7 pts (+2.2 to +17.1) | £4,950 |
| Premium Economy launch: three routes for the ad Which of three Premium Economy ideas should go to production for the spring launch? | Creative Test | Released Step 7 of 7 | 3 Aug to 6 Aug 2026 | Winner: “Arrive rested”, +12.0 pts | £4,400 |
| Northmere brand tracker Is the Northmere brand building between campaigns, against its closest competitors? | Brand Tracker | Released Step 7 of 7 | 4 May to ongoing | Monthly, 6 waves to date | £1,750/mo |