Overview
Northmere Airways.
Brand Tracker, 12-month term, plus Campaign Uplift studies as booked.
Studies
4
2 released, plus the brand tracker
In field now
1
Business class: Arrive ready
Needs attention
0
All clear
Consideration (tracker)
31%
+7.0 pts since May, range −0.2 to +14.2
Live now
Business class: Arrive ready
Field day 8 of 15 · closes 13 Nov 2026
First read, consideration
+5.8 pts
Range −3.8 to +15.4. Not final.
exposed156 / 300
control169 / 300
Latest result · 15 Oct 2026
New route: London to Los Angeles
Did it work?
Yes, +9.7 points
Consideration, the pre-registered KPI. 95% range +2.2 to +17.1.
How sure are we?
600 verified people
Built to detect a 10.5-point lift. False recall on the decoy ad: 4.3%.
Why?
Frequency and the core message
Lift reached +13.9 pts at 3+ exposures. 33% of exposed people played back the core message, against 9% in control.
What next?
£1.85 per person lifted
23% under the demo benchmark of £2.40. Shift weight to Heathrow digital screens; retire “Window seat”.
Brand tracker
Consideration against competitors.
Your studies
At a glance.
Activity
What the agents and researchers did.
Verification agent · 52 completes excluded so far: decoy-ad over-claim 17, failed attention check 11, speeder 12, duplicate or fraud flag 4, exposure not confirmed 8.
Business class: Arrive ready · 6 Nov, 18:30
Verification agent · Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
Business class: Arrive ready · 6 Nov, 18:00
Fieldwork agent · Fieldwork opened. Invites live on all channels; rewards queue active.
Business class: Arrive ready · 30 Oct, 08:00
Lead researcher · Gate 2 signed: plan locked before fieldwork.
Business class: Arrive ready · 28 Oct, 11:06
Analysis agent · Locked the analysis plan. SHA-256 40763afe371a…
Business class: Arrive ready · 28 Oct, 11:05
Channels agent · Set up recruitment: Meta ad sets with screener, QR codes for placements, panel quotas, SpinProof panel invites.
Business class: Arrive ready · 15 Oct, 10:15
Portal · Released to client portal with raw data, crosstabs and Evidence File.
New route: London to Los Angeles · 15 Oct, 09:05
Norms agent · Added the study to the travel benchmark set.
New route: London to Los Angeles · 15 Oct, 09:00