Overview
Kitejet.
Brand Tracker, 12-month term, plus Campaign Uplift and Creative Tests as booked.
Studies
4
1 released, plus the brand tracker
In field now
0
Nothing in field
Needs attention
2
Spring 2027: new routes from Bristol · Winter city breaks: two ads
Consideration (tracker)
33%
+0.0 pts since May, range −7.5 to +7.5
Latest result · 19 Jun 2026
Summer Sun Sale
Did it work?
No measurable change
Consideration, the pre-registered KPI. 95% range −3.3 to +12.0.
How sure are we?
600 verified people
Built to detect a 10.5-point lift. False recall on the decoy ad: 4.3%.
Why?
Recall rose, minds didn't move
Ad recall +14.3 points, but consideration only moved at 3+ exposures (+13.4 points).
What next?
Plan for frequency, not reach
Lift only showed at 3+ exposures. Concentrate weight in fewer regions; cut Radio and streaming audio.
Brand tracker
Consideration against competitors.
Your studies
At a glance.
Activity
What the agents and researchers did.
Evidence agent · Assembled the Evidence File. 0 untraced numbers. Charts re-checked against tested values.
Winter city breaks: two ads · 4 Nov, 11:45
Reporting agent · Drafted the report from computed tables only. Every number linked to an analysis output.
Winter city breaks: two ads · 4 Nov, 11:30
Questionnaire agent · Built the survey from the Campaign Uplift template, with decoy ad, attention checks and consent screen.
Spring 2027: new routes from Bristol · 4 Nov, 10:02
Intelligence agent · Built the context brief: competitor ads from Meta Ad Library, share of search baseline, AI answer visibility baseline, news and social scan.
Spring 2027: new routes from Bristol · 4 Nov, 09:31
Intake agent · Turned the booking into study spec v1: Campaign Uplift, audience, KPIs and cells.
Spring 2027: new routes from Bristol · 4 Nov, 09:12
Analysis agent · Ran the locked plan: every KPI, pre-registered sub-groups, Holm adjustment. No deviations from plan.
Winter city breaks: two ads · 4 Nov, 09:00
Fieldwork agent · Quotas met in every cell. Fieldwork closed; rewards paid.
Winter city breaks: two ads · 31 Oct, 20:00
Verification agent · 61 completes excluded in total: decoy-ad over-claim 20, failed attention check 19, speeder 14, duplicate or fraud flag 8.
Winter city breaks: two ads · 31 Oct, 18:30