Campaign UpliftFielding· In field now
Business class: Arrive ready.
Is the Arrive ready campaign lifting consideration of Northmere business class among UK business travellers?
- Audience
- UK adults who have flown long-haul for work in the last two years
- Fieldwork
- 30 Oct to 13 Nov 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
Step 3 of 7 · Fielding2 of 3 gates signed
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Field day
8 of 15
Closes 13 Nov 2026
Verified so far
325 / 600
54% of the target sample
First read
+5.8 pts
Consideration, range −3.8 to +15.4
Expected final range
±7.1 pts
At 300 per cell, around the final estimate
Running estimate
Watch the range narrow.
Consideration lift recomputed each night from every verified complete so far. Early days swing; the plan locked at Gate 2 decides the final answer, not the day it looks best.
Running estimate and 95% range, by field dayExpected range at close Too small to detect at 300 per cell (±10.5 pts)
Quotas
Cells filling by channel.
exposed156 / 300
- Meta ads 45
- QR in media 35
- Partner newsletter 20
- Panel exchange 47
- SpinProof panel 9
control169 / 300
- Meta ads 57
- Partner newsletter 19
- Panel exchange 57
- SpinProof panel 36
Daily completes
Verified completes per day.
Exposed Control
What happens next
From here to the final read.
- The Channels agent tops up whichever cell is behind, across Meta, QR, the panel exchange and SpinProof panel invites.
- The Verification agent runs fraud, attention, speeder and decoy checks every night, and logs every exclusion.
- When quotas close, the Analysis agent runs the plan locked at Gate 2. Nothing in it can change now.
- A researcher checks the report against the Evidence File and signs Gate 3 before release.
Demo data. Fictional airlines, illustrative results generated for this demo.