Brand Tracker · monthly
Is the brand building between campaigns?.
300 verified people a month, plus share of search, competitor ad activity from Meta Ad Library and AI answer visibility. Audience: UK adults 25 to 64 who have taken a long-haul return flight in the last three years.
Aided awareness, Oct
62%
+3.7 pts on May (−4.2 to +11.5). −0.7 on last month.
Consideration, Oct
31%
+7.0 pts on May (−0.2 to +14.2). +2.3 on last month.
Favourability, Oct
45%
+6.0 pts on May (−1.9 to +13.9). +0.3 on last month.
This month
What changed, in plain English.
Written by the Reporting agent from the wave tables. A change only counts if its 95% range clears zero.
- Northmere Airways consideration is 31% in Oct, +7.0 points on the May baseline (95% range −0.2 to +14.2, just short of a confirmed change).
- Around the London to LA launch campaign, Northmere Airways consideration went from 25% (Aug) to 31% (Oct): +6.7 points, range −0.5 to +13.8. The tracker alone can't separate that from noise; the Campaign Uplift study is the causal read.
- Share of search for Northmere Airways moved from 12.8% to 16.2%. Share of search tends to run ahead of market share, so watch it month to month.
- AI answer visibility rose: on average +8.3 points across four assistants since May.
Survey
Aided awareness.
Which of these airlines have you heard of? Shaded band: 95% range for Northmere Airways. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Northmere Airways | 58%174/300 | 61%182/300 | 58%174/300 | 60%180/300 | 62%187/300 | 62%185/300 |
| Sterling Atlantic | 80%241/300 | 81%244/300 | 82%245/300 | 81%243/300 | 82%245/300 | 81%244/300 |
| Crestway | 67%200/300 | 66%199/300 | 68%204/300 | 65%195/300 | 66%197/300 | 67%201/300 |
| Halden Air | 43%128/300 | 40%121/300 | 42%125/300 | 43%129/300 | 45%136/300 | 45%136/300 |
Survey
Consideration.
Which would you consider for your next long-haul trip? Shaded band: 95% range for Northmere Airways. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Northmere Airways | 24%73/300 | 24%72/300 | 25%74/300 | 25%74/300 | 29%87/300 | 31%94/300 |
| Sterling Atlantic | 35%106/300 | 38%115/300 | 38%114/300 | 37%110/300 | 37%110/300 | 36%107/300 |
| Crestway | 27%81/300 | 28%85/300 | 29%86/300 | 27%82/300 | 27%81/300 | 27%80/300 |
| Halden Air | 17%52/300 | 16%49/300 | 17%50/300 | 17%52/300 | 17%52/300 | 17%52/300 |
Survey
Favourability.
How do you feel about each of these airlines? Shaded band: 95% range for Northmere Airways. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Northmere Airways | 39%117/300 | 38%113/300 | 42%125/300 | 40%119/300 | 45%134/300 | 45%135/300 |
| Sterling Atlantic | 48%143/300 | 50%150/300 | 48%143/300 | 47%140/300 | 46%137/300 | 44%132/300 |
| Crestway | 35%106/300 | 36%107/300 | 36%107/300 | 36%108/300 | 37%111/300 | 34%101/300 |
| Halden Air | 32%95/300 | 31%94/300 | 29%88/300 | 30%90/300 | 31%92/300 | 33%98/300 |
Share of search
Share of branded category searches.
Each brand's share of branded searches across the four brands. Share of search tends to lead market share.
Competitor ads
Active ads in Meta Ad Library.
Count of active ads per brand at each wave, gathered by the Intelligence agent.
AI answers
How often AI assistants mention Northmere.
Share of 40 category prompts where each assistant names the brand, from the SpinProof AI answer audit, re-run each wave.
Demo data. Fictional airlines, illustrative results generated for this demo.