Summer Sun Sale.
Did the Summer Sun Sale campaign lift consideration of Kitejet for a summer holiday flight?
- Audience
- UK adults 18 to 64 who have taken a short-haul leisure flight in the last two years
- Fieldwork
- 26 May to 14 Jun 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Open ends
What people remembered, unprompted.
“What, if anything, do you remember about any airline advertising you have seen recently?” Coded into themes by the Reporting agent; a researcher checked a sample of the coding before sign-off.
Low fares to the sunCore message
Bags and hidden fees
Beach and holiday imagery
Another airline
Nothing specific
Message playback
Did the core message land?.
39%
of exposed people played back the core message in their own words, against 18% in control.
Unprompted playback is a stricter test than the prompted message question in the results table, so the two numbers differ. Both are in the crosstabs.
Low fares to the sun
Core message39% exposed · 18% control
- “Flights to the sun for £29.”
- “Cheap summer flights from Bristol.”
- “The orange one with the low prices.”
Bags and hidden fees
16% exposed · 18% control
- “Wondered what the bag charge would be.”
- “Cheap until you add a suitcase.”
- “Hand luggage only deals.”
Beach and holiday imagery
14% exposed · 9% control
- “Sun loungers and blue sky.”
- “A suitcase turning into a beach, funny.”
- “Holiday vibes.”
Another airline
10% exposed · 15% control
- “Sunhop had one on telly.”
- “Might have been Volara.”
- “All the budget ones look the same.”
Nothing specific
21% exposed · 40% control
- “Nothing.”
- “Can't recall.”
- “Not really.”
Verbatims are written for the demo, not from real respondents.