Summer Sun Sale.
Did the Summer Sun Sale campaign lift consideration of Kitejet for a summer holiday flight?
- Audience
- UK adults 18 to 64 who have taken a short-haul leisure flight in the last two years
- Fieldwork
- 26 May to 14 Jun 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Verified completes
600
681 finished the survey; 81 excluded with a logged reason.
Decoy-ad false recall
4.3%
Said they'd seen an ad that never ran. They are excluded, and the rate is a check on over-claiming.
Median time
7.2 min
Speeders under a third of the median are excluded.
Survey channels
3
Web survey 68% · WhatsApp Flow 13% · Email invite 19%
Sample flow
From first contact to verified complete.
Every person is counted at every step, by the channel they came in through. Nothing is dropped without a reason in the Evidence File.
| Recruitment channel | Reached | Started | Screened out | Dropped out | Completed | Excluded | Verified |
|---|---|---|---|---|---|---|---|
| Meta ads | 1,102ad clicks | 606 | 298 | 109 | 199 | 26 | 173 |
| QR in media | 163scans | 114 | 21 | 17 | 76 | 8 | 68 |
| Partner newsletter | 3,867emails sent | 174 | 58 | 21 | 95 | 8 | 87 |
| Panel exchange | 3,842panel invites | 461 | 191 | 37 | 233 | 28 | 205 |
| SpinProof panel | 274WhatsApp and email invites | 104 | 20 | 6 | 78 | 11 | 67 |
| Total | 1,459 | 588 | 190 | 681 | 81 | 600 |
Exclusions
Who was removed, and why.
Decoy-ad over-claim29
Failed attention check22
Speeder11
Duplicate or fraud flag7
Exposure not confirmed12
Recruitment mix
Verified people by channel and cell.
| Channel | exposed | control |
|---|---|---|
| Meta ads | 89 | 84 |
| QR in media | 68 | 0 |
| Partner newsletter | 46 | 41 |
| Panel exchange | 75 | 130 |
| SpinProof panel | 22 | 45 |
QR codes sit in or beside the media, so QR recruits only ever land in an exposed cell.
Rules
How every respondent was treated.
- A research invite never carries a sales message, on any channel.
- WhatsApp invites only go to people who opted in to re-contact.
- Rewards are cash or neutral vouchers, never the client's own products.
- Reported results come from verified people only. No synthetic answers.
Demo data. Fictional airlines, illustrative results generated for this demo.