Brand Tracker · monthly
Is the brand building between campaigns?.
300 verified people a month, plus share of search, competitor ad activity from Meta Ad Library and AI answer visibility. Audience: UK adults 18 to 64 who have taken a short-haul leisure flight in the last two years.
Aided awareness, Oct
79%
+0.0 pts on May (−6.5 to +6.5). −1.0 on last month.
Consideration, Oct
33%
+0.0 pts on May (−7.5 to +7.5). −1.7 on last month.
Favourability, Oct
38%
+0.3 pts on May (−7.4 to +8.1). +1.0 on last month.
This month
What changed, in plain English.
Written by the Reporting agent from the wave tables. A change only counts if its 95% range clears zero.
- Kitejet consideration is 33% in Oct, +0.0 points on the May baseline (95% range −7.5 to +7.5, within the noise).
- Around the Summer Sun Sale campaign, Kitejet consideration went from 33% (May) to 35% (Jun): +2.3 points, range −5.2 to +9.9. The tracker alone can't separate that from noise; the Campaign Uplift study is the causal read.
- Volara is the brand gaining: consideration up 8.0 points since May, while its active Meta ads rose from 22 to 70.
- Share of search for Kitejet moved from 22.4% to 21.8%. Share of search tends to run ahead of market share, so watch it month to month.
- AI answer visibility slipped: on average −1.3 points across four assistants since May.
Survey
Aided awareness.
Which of these airlines have you heard of? Shaded band: 95% range for Kitejet. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Kitejet | 79%238/300 | 80%241/300 | 80%241/300 | 80%240/300 | 80%241/300 | 79%238/300 |
| Sunhop | 88%263/300 | 87%262/300 | 90%269/300 | 88%265/300 | 88%264/300 | 88%265/300 |
| Orbita Air | 69%207/300 | 72%216/300 | 71%212/300 | 72%217/300 | 70%211/300 | 71%212/300 |
| Volara | 52%157/300 | 52%157/300 | 54%162/300 | 55%166/300 | 56%168/300 | 59%177/300 |
Survey
Consideration.
Which would you consider for your next holiday flight? Shaded band: 95% range for Kitejet. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Kitejet | 33%98/300 | 35%105/300 | 36%109/300 | 34%102/300 | 34%103/300 | 33%98/300 |
| Sunhop | 46%139/300 | 48%145/300 | 48%145/300 | 49%146/300 | 45%135/300 | 44%133/300 |
| Orbita Air | 34%103/300 | 36%108/300 | 34%103/300 | 35%106/300 | 34%101/300 | 35%104/300 |
| Volara | 21%63/300 | 23%68/300 | 24%72/300 | 25%75/300 | 28%84/300 | 29%87/300 |
Survey
Favourability.
How do you feel about each of these airlines? Shaded band: 95% range for Kitejet. Badge compares Oct with the May baseline.
Show the table
| Brand | May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|---|
| Kitejet | 37%112/300 | 37%110/300 | 36%109/300 | 36%107/300 | 37%110/300 | 38%113/300 |
| Sunhop | 42%126/300 | 43%130/300 | 43%128/300 | 42%125/300 | 42%125/300 | 40%119/300 |
| Orbita Air | 35%106/300 | 37%112/300 | 35%106/300 | 36%108/300 | 35%105/300 | 34%103/300 |
| Volara | 31%92/300 | 33%98/300 | 31%94/300 | 35%105/300 | 35%104/300 | 34%102/300 |
Share of search
Share of branded category searches.
Each brand's share of branded searches across the four brands. Share of search tends to lead market share.
Competitor ads
Active ads in Meta Ad Library.
Count of active ads per brand at each wave, gathered by the Intelligence agent.
AI answers
How often AI assistants mention Kitejet.
Share of 40 category prompts where each assistant names the brand, from the SpinProof AI answer audit, re-run each wave.
Demo data. Fictional airlines, illustrative results generated for this demo.