Summer Sun Sale.
Did the Summer Sun Sale campaign lift consideration of Kitejet for a summer holiday flight?
- Audience
- UK adults 18 to 64 who have taken a short-haul leisure flight in the last two years
- Fieldwork
- 26 May to 14 Jun 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Persons lifted
Not bounded
The consideration range includes zero, so we don't put a number on it.
Cost per person lifted
Not bounded
Spend £310,000 with no confirmed lift on the primary KPI.
Lift at 3+ exposures
+13.4 pts
Range +1.5 to +25.3. 28% of exposed people saw it 3+ times.
Core message played back
39%
Exposed, unprompted. Control: 18%.
Frequency curve
When does extra frequency stop paying?.
Consideration lift by number of exposures, from media data, each against the full control group.
1 exposure
128 people · 43% of exposed
+1.5 pts
−8.4 to +11.3
2 exposures
87 people · 29% of exposed
−0.3 pts
−11.6 to +10.9
3+ exposures
85 people · 28% of exposed
+13.4 pts
+1.5 to +25.3
Range clear of zeroRange includes zero: no measurable change
Placements
Which placements did the work.
Placement each person saw most, from media data. Reads are directional: each rests on a slice of the exposed group.
Meta and Instagram video
£140,000 · 117 people
+6.5 pts
−3.9 to +16.9
Roadside 48-sheets
£90,000 · 87 people
+5.4 pts
−6.1 to +17.0
Airport digital screens
£25,000 · 32 people
+3.8 pts
−13.8 to +21.4
Radio and streaming audio
£55,000 · 64 people
−0.9 pts
−13.5 to +11.8
Range clear of zeroRange includes zero: no measurable change
Creative
Which ad did the work.
Creative each exposed person recognised. Same control group for both.
“£29 to the sun”
Big price, bright colour, sun loungers · 178 people
+6.8 pts
−2.2 to +15.8
“Pack light”
A carry-on bag that turns into a beach · 122 people
+0.8 pts
−9.2 to +10.7
Range clear of zeroRange includes zero: no measurable change
Search
Share of search.
Kitejet share of branded category searches, campaign regions against matched regions without the campaign.
| Regions | Before | During | Change |
|---|---|---|---|
| Campaign | 22.1% | 24.0% | +1.9 |
| Matched | 22.6% | 23.4% | +0.8 |
Difference in differences: +1.1 share points. Market-level signal, read alongside the survey, not instead of it.
Site
Site visits.
Consenting panel members with passive measurement: share who visited the airline's site during the flight.
+1.4 pts
9.2% exposed (240) vs 7.8% control (231). Range −3.7 to +6.4.
AI answers
AI answer visibility.
Share of 40 category prompts where each assistant mentions the brand, before and after the campaign. From the SpinProof AI answer audit. Before and after, not a controlled test.
ChatGPT34% → 35%
Gemini29% → 30%
Perplexity38% → 39%
Copilot24% → 24%
Smallest lift the full sample can detect: ±10.5 pts. Slices have fewer people and wider ranges.
Demo data. Fictional airlines, illustrative results generated for this demo.