New route: London to Los Angeles.
Did the launch campaign for the new non-stop Heathrow to Los Angeles route shift consideration among long-haul travellers?
- Audience
- UK adults 25 to 64 who have taken a long-haul return flight in the last three years
- Fieldwork
- 21 Sept to 9 Oct 2026
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Verified completes
600
677 finished the survey; 77 excluded with a logged reason.
Decoy-ad false recall
4.3%
Said they'd seen an ad that never ran. They are excluded, and the rate is a check on over-claiming.
Median time
7.2 min
Speeders under a third of the median are excluded.
Survey channels
3
Web survey 67% · WhatsApp Flow 17% · Email invite 16%
Sample flow
From first contact to verified complete.
Every person is counted at every step, by the channel they came in through. Nothing is dropped without a reason in the Evidence File.
| Recruitment channel | Reached | Started | Screened out | Dropped out | Completed | Excluded | Verified |
|---|---|---|---|---|---|---|---|
| Meta ads | 1,271ad clicks | 699 | 344 | 126 | 229 | 28 | 201 |
| QR in media | 166scans | 116 | 22 | 17 | 77 | 11 | 66 |
| Partner newsletter | 3,000emails sent | 135 | 45 | 16 | 74 | 11 | 63 |
| Panel exchange | 3,442panel invites | 413 | 171 | 33 | 209 | 15 | 194 |
| SpinProof panel | 308WhatsApp and email invites | 117 | 22 | 7 | 88 | 12 | 76 |
| Total | 1,480 | 604 | 199 | 677 | 77 | 600 |
Exclusions
Who was removed, and why.
Decoy-ad over-claim29
Failed attention check20
Speeder15
Duplicate or fraud flag5
Exposure not confirmed8
Recruitment mix
Verified people by channel and cell.
| Channel | exposed | control |
|---|---|---|
| Meta ads | 94 | 107 |
| QR in media | 66 | 0 |
| Partner newsletter | 33 | 30 |
| Panel exchange | 76 | 118 |
| SpinProof panel | 31 | 45 |
QR codes sit in or beside the media, so QR recruits only ever land in an exposed cell.
Rules
How every respondent was treated.
- A research invite never carries a sales message, on any channel.
- WhatsApp invites only go to people who opted in to re-contact.
- Rewards are cash or neutral vouchers, never the client's own products.
- Reported results come from verified people only. No synthetic answers.
Demo data. Fictional airlines, illustrative results generated for this demo.