Spring 2027: new routes from Bristol.
Will the spring launch of six new Bristol routes lift consideration in the South West and Wales?
- Audience
- Adults 18 to 64 in the South West and South Wales who flew short-haul for leisure in the last two years
- Fieldwork
- 22 Feb to 12 Mar 2027
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Method lock
Not locked yet.
The spec, survey version, primary KPI, sub-groups and analysis plan are hashed at Gate 2. If any of it changed afterwards, the hash would not match.
The plan is locked and hashed at Gate 2, before any fieldwork starts.
Show the locked plan
{
"design": "Campaign Uplift",
"audience": "Adults 18 to 64 in the South West and South Wales who flew short-haul for leisure in the last two years",
"perCell": 300,
"cells": [
"exposed",
"control"
],
"primaryKpi": "consideration",
"secondaryKpis": [
"awareness",
"recall",
"favourability",
"intent",
"message"
],
"subgroups": [
"age band",
"Flies short-haul three times a year or more"
],
"test": "two-proportion z (pooled), Wald 95% interval, Holm adjustment across sub-groups and creatives",
"minimumDetectableLift": 0.105,
"exclusions": [
"decoy-ad over-claim",
"attention check",
"speeder (< one third of median time)",
"duplicate or fraud flag",
"exposure not confirmed by media data"
]
}Human gates
Who signed what, and when.
Gate 1 · Researcher approves spec and survey
Waiting for SpinProof Research Desk, lead researcher
Gate 2 · Analysis plan locked and hashed
Not reached yet
Gate 3 · Researcher signs the report
Not reached yet
Agent run log
Every action, with the model or code version used.
Agents draft, recruit, check and write. Deterministic code does the statistics. Real people give every answer.
Intake agent4 Nov, 09:12
Turned the booking into study spec v1: Campaign Uplift, audience, KPIs and cells.
claude-sonnet-5-5 · intake prompt v1.4
Intelligence agent4 Nov, 09:31
Built the context brief: competitor ads from Meta Ad Library, share of search baseline, AI answer visibility baseline, news and social scan.
claude-sonnet-5-5 · intel prompt v1.2
Questionnaire agent4 Nov, 10:02
Built the survey from the Campaign Uplift template, with decoy ad, attention checks and consent screen.
claude-sonnet-5-5 · questionnaire prompt v2.0
Fieldwork agent22 Feb, 08:00
Fieldwork opened. Invites live on all channels; rewards queue active.
claude-sonnet-5-5 · fieldwork prompt v1.1
Verification agent23 Feb, 18:00
Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
claude-sonnet-5-5 · verification prompt v1.6
Verification agent27 Feb, 18:00
Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
claude-sonnet-5-5 · verification prompt v1.6
Verification agent3 Mar, 18:00
Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
claude-sonnet-5-5 · verification prompt v1.6
Verification agent7 Mar, 18:00
Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
claude-sonnet-5-5 · verification prompt v1.6
Verification agent11 Mar, 18:00
Daily quality pass: fraud, speeders, attention and decoy checks run; exclusions logged with reasons.
claude-sonnet-5-5 · verification prompt v1.6
Fieldwork agent12 Mar, 20:00
Quotas met in every cell. Fieldwork closed; rewards paid.
claude-sonnet-5-5 · fieldwork prompt v1.1
Downloads
Released with the report.
Raw data, crosstabs and the full Evidence File are released together once Gate 3 is signed.
Demo data. Fictional airlines, illustrative results generated for this demo.