Spring 2027: new routes from Bristol.
Will the spring launch of six new Bristol routes lift consideration in the South West and Wales?
- Audience
- Adults 18 to 64 in the South West and South Wales who flew short-haul for leisure in the last two years
- Fieldwork
- 22 Feb to 12 Mar 2027
- Sample
- 300 per cell · detects ±10.5 pts
- Primary KPI
- Consideration, fixed at Gate 2
- DraftGate 1
- ApprovedGate 2
- Fielding
- Closed
- AnalysedGate 3
- Signed off
- Released
Study spec v1 · drafted by the Intake agent
Ready for your review
Booked 4 Nov 2026. A researcher checks the spec and survey at Gate 1. Once you are both happy, the analysis plan is locked and hashed at Gate 2, before any fieldwork, so nothing about the method can change after results start to arrive.
Buttons are switched off in this demo.
Gates
Where this study is.
Gate 1 · Researcher approves spec and survey
Waiting for SpinProof Research Desk, lead researcher
Gate 2 · Analysis plan locked and hashed
Not reached yet
Gate 3 · Researcher signs the report
Not reached yet
Design
Campaign Uplift, exposed vs matched control.
300 verified people per cell. The smallest lift this can reliably detect is about ±10.5 points at 95% confidence and 80% power.
| KPI | Survey question | Role |
|---|---|---|
| Aided awareness | Which of these airlines have you heard of? (Kitejet selected) | Secondary |
| Ad recall | Have you seen or heard any advertising for Kitejet in the last four weeks? | Secondary |
| Favourability | Overall, how do you feel about Kitejet? (very or fairly favourable) | Secondary |
| ConsiderationPrimary | Would you consider Kitejet for your next spring or summer holiday flight? (definitely or probably) | Primary |
| Booking intent | How likely are you to book with Kitejet in the next six months? (very or fairly likely) | Secondary |
| Message: new routes from Bristol | Which airline has launched six new routes from Bristol this spring? (Kitejet selected) | Secondary |
Media plan
What will run.
- Regional roadside£60,000
- Meta video£65,000
- Bristol Airport screens£25,000
- Regional radio£30,000
Campaign 8 Feb 2027 to 7 Mar 2027. Fieldwork 22 Feb 2027 to 12 Mar 2027.
Recruitment
Where people will come from.
- QR codes on the Bristol Airport screens and roadside sites, which also evidence exposure.
- Meta ads into a short screener, targeted to the South West and South Wales.
- Panel exchange top-ups to fill quotas, and SpinProof panel members re-contacted by WhatsApp or email.
- Control from matched regions outside the campaign area, in the same weeks.